I first discovered EcoCult as I was restocking on some of my favorite handmade natural soaps by CARU Skincare Co.; I saw their site listed on CARU's 'press' page... so, I decided to see what EcoCult was all about. When I first visited the site, I was overwhelmed (in a good way) with how versatile the content is, and how incredibly passionate and dedicated Alden Wicker is about sharing the movement of sustainable living. So, I decided to contact her to see if she'd like to be featured on my blog. I was thrilled when she agreed, and even more happy when I got her responses to my interview questions back...
Alden describes EcoCult as, "a curious, provocative, utterly enthusiastic view into the NYC sustainable scene. EcoCult is stunningly informed. EcoCult is brash, beautiful and unapologetic. EcoCult loves anything local, sustainable, eco-friendly, handmade — when it's done well. EcoCult finds finger wagging a bore. Instead, EcoCult celebrates all that is awesome, delicious, edgy, well-designed and fun in sustainability. And EcoCult believes the human experience is more authentic when it's green."
In addition to that being one of the most badass brand 'about' sections I've ever read, it's also incredibly accurate. When Alden says EcoCult is, "stunningly informed, brash, beautiful and unapologetic..." she's not kidding. I not only admire Alden's fellow #GIRLBOSS mentality (shout out to Sophia Amoruso), but her incredibly high standards... if you're going to be passionate about something, don't half ass it. I knew Alden was dedicated to her passion just from looking at her site... but when I noticed this Instagram post of hers a few weeks ago, I thought... "wow, this girl is even cooler than I thought."
The caption under Alden's post really resonated with me... I so often have beauty and skincare companies contact me to ask if I'd be interested in trying and reviewing some of their products... only to discover once I visit their website that their products are almost all natural or contain toxic chemicals... it's not easy to give 110%, even when it's your passion... but when you do, people notice... and those are the people who will change the world.
Since this is an interview feature post, I'll hurry up and get to the interview part with Alden... enjoy!
1. Tell us a little about yourself...
"I grew up in North Carolina and Maryland, so you might consider me a Southerner, but my soul is firmly in the north, where I can be loud, inappropriate, and follow my creative heart. I'm working on making New York City my permanent home. Also, my other passion is electronic music."
2. When did you officially launch EcoCult?
"June of 2013. "
3. Where do you find the most inspiration for your website and blog?
"I love the New York Times magazine T, because it is edgy yet sophisticated, beautiful yet serious. I also just get inspired by this city. I love meeting people doing cool things, and then asking to interview them!"
4. If you had to describe yourself and your brand in 5 adjectives, what would they be?
"Ethical, tailored, fun, beautiful, real."
5. In terms of all natural and sustainable skincare and beauty products, what are some of your all-time favorites? And what are some newly discovered ones that you love?
"OMG, just ask me to name my favorite child. I'm always trying new ones and amending this list! But I do love Kahina, Juice Beauty, MyChelle, Meow Meow Tweet, S.W. Basics, Jane Iredale, RMS Beauty... should I keep going?"
6. Favorite thing to do on a rainy day?
"Snuggle with my kitty and my man and a book, preferably next to a fireplace (even though I don't have one)."
7. After living in NY for the past 5 years, what do you love most about it?
"The creative energy and the food. I love having an awesome one-on-one conversation with a cool person over a badass farm-to-table meal."
8. Out of all of the topics you write about (NYC, Fashion, Food, Beauty, Apt, Fun, Thoughts), which of those do you enjoy writing about the most and why?
"Oh, good question. I don't do Thoughts often, but when I do, it always resonates with my readers. But right now I'm into Apartment. I just moved into my new place after a harrowing renovation, and my readers are about to get deluged with posts about bedding, cleaning products, furniture, hardwood floors, reclaimed brick, and lots of other juicy home topics. Yeah, baby."
9. Favorite book...
"I never read a book twice. So the next one, I guess. Next question!"
10. Favorite quote to live by...
"Anything by Sophia Loren. I went searching for my favorite and found all of these, and I would agree with just about every single one. Let's do this one: 'There is a fountain of youth: it is your mind, your talents, the creativity you bring to your life and the lives of people you love. When you learn to tap this source, you will truly have defeated age.' "
Merci beaucoup for the stellar interview, Alden! And for bringing EcoCult into the world!