INTERVIEW FEATURE: Founders of NIU BODY, Connie + Laura

INTERVIEW FEATURE: FOUNDERS OF NIU BODY, CONNIE + LAURA

I’m so excited to share these amazing women’s success story. If you guys keep up with my blog or product reviews, then you’re probably already familiar with NIU BODY

The 2 founders of NIU BODY, Laura Burget and Connie Lo created the company and developed their collection of all-natural skincare products out of frustration with the lack of affordable clean beauty options available on the market…

“Options were limited to either pseudo-natural products which weren't effective or high-end brands which cost a fortune. NIU BODY aspires to be a truly natural, approachable brand, at affordable prices so all babes can enjoy everything green beauty has to offer.”NIU BODY Founders


INTRODUCTIONS: MEET CONNIE + LAURA

connie

“Hey everyone, I’m Connie! I’ve been obsessed with entrepreneurship and skincare for as long as I can remember, and absolutely love every single day of my “job” as co-founder of NIU BODY. I feel so blessed to be on this entrepreneurial journey with Laura. Apart from being a co-founder, I would say that I’m an adventure-seeking, food-loving, health and fitness obsessed traveller! I spend my free time at the gym or trying a new workout class, cooking (I personally find it very therapeutic), reading (see my list of fave reads below!), listening to podcasts, and hanging out with friends and family.” —CONNIE

 
 
Laura

“Hi lovelies! My name is Laura - I look after the back-end of NIU BODY. Basically, everything that doesn’t interface with customers directly (like Product Development, Logistics, Supply Chain, Financials and Digital Marketing). My background is in Chemical Engineering but I’ve always been an entrepreneur at heart <3 - NIU BODY is my third business! When not hustling on building a natural beauty empire with my partner in crime, Connie, you can usually find me outside exploring nature, at the gym or having low-key nights in with friends. I love curling up to a funny movie with a glass of wine or playing board games.” —LAURA

 

Q & A

1. What do you find inspires you most when creating new products? 

“We are constantly inspired by listening to our customers’ needs and wants. We absolutely love hearing their requests, whether it be in-person at pop-ups and markets, or online via email, website chat, or Instagram DM’s. We make it a priority to know what new products our customers are looking for, and frequently use the Instagram stories to get their opinion when formulating new products. For example, we’ve been toying with the idea of a new toning mist, and weren’t sure which scent profiles people would prefer. By creating a poll, we realized that 85% of our customers were interested in a eucalyptus mint toning mist, which we’ll be launching next week! At the end of the day, we choose to create products that are most requested and add value to our customers.” —CONNIE


2. Which specific NIU BODY products do you recommend for dry skin, oily/acne prone skin, aging skin, and combination / sensitive?  

“You can actually shop by skin type and concern on our website! Just scroll over SHOP > Shop by Skin Type. We also have Skin Kits for dry, normal, oily, and mature skin, so you can shop products recommended for your skin type, at 20% off versus buying the products separately.” —CONNIE

3. What challenges do you find most difficult as a small business / brand?  

“I constantly feel like I don’t have enough hours in the day. I currently wake up at 6:15AM, and am actually debating setting my alarm earlier to try to squeeze in more during the day. No matter how much Laura and I plan to get tasks done in advance, it always seems like we are weeks or months behind schedule! We’re looking to expand our team in the new year, which should hopefully help alleviate some of the time pressure and stress….

Another difficulty I personally experience is balancing work and personal time. I know that me-time is very important, but I struggle a lot with carving out time for myself. For example, last week I told myself that I’d take an hour to relax in the tub, which I did… but then ended up bringing my laptop in with me and working on our #BOSSBABE series. It was fun, but definitely not as relaxing as it should have been!

I am actively learning to shut off completely. One tip I’ve learned is to literally schedule in me-time in my calendar. I also use the Pause function in my email inbox, so I won’t receive emails after 10PM. I also like to try different classes mid-work day to clear my mind, such as yoga or meditation.” —CONNIE

4. If you had to pick 5 words to describe your line/brand what would they be? 

“Vibrant, Integrity, Transparent, Empowering, Fun…” —LAURA

5. What words of advice would you give to others who are seeking to break free of the norm and follow their passions?  

“Great question! I would look closely at what you like to do in your free time, because it’s probably what you’re most interested in! For me, I always loved DIY skincare ever since I was a kid. I’d spend hours and hours research new skincare trends and natural ingredients I could steal from my mom’s kitchen to make myself face masks. 

If you already know what motivates you and have an idea of how to get there, then you should just start! I know, it’s scary, but trust me when I say that there will never be a perfect time. I always say that my biggest fear is growing old and looking back one day thinking, “what if?” ” —CONNIE

6. What are your current, and long term goals for the brand? 

Current goals are around product development. We have some very aggressive targets to launch 8 new products in the next year! Right now in natural beauty, there is an epidemic of “green-washing” where brands market themselves as being natural when they really aren’t. So, a huge focus of ours is to develop products that our customers can truly trust. 

Long term goals are to expand our brand overseas (likely to Asia). We’re going through an accelerator program to help us learn the ins and outs of export law which has been immensely helpful for us. It’s a very lengthy and involved process but one that we know will be worth it!” —LAURA 

7. What are some of your favorite green brands/companies and why? (clothing, makeup/cosmetics, household products, etc) 

“I’ve always very much admired Tom’s of Maine. They have been a staple of the green product industry since its start in the 1970s, and essentially created many new product categories (like natural toothpaste). I believe that the green consumer goods industry would likely look very different today without them as they were the first to take their line to the “mainstream”.

For cosmetics, I love Clove + Hallow. They’re products are beautiful (both in terms of their formulations and their packaging) and they have a high degree of integrity which is always something that we admire. We have worked with their Founder, Sarah a few times and she is such a kind and generous person!” —LAURA

8. What are some of the biggest skincare and beauty myths you’ve heard and want readers to know about?  

“There’s two that jump to mind right away to me. The first is that if you have oily skin, you should avoid products that are oil based. This couldn’t be further from the truth! Using an oil cleanser or facial oil can work wonders for oily skin as it helps to decrease oil production. Many cleansers are loaded with alcohols which is what gives your skin that “squeaky-clean” feeling after, but also leaves it stripped of natural oils. This causes your skin to produce more oil to compensate and so begins a small vicious cycle. 

Another common myth is that you can “shrink” your pores. This really isn’t the case, you cannot actually change the size of your pores, you can only reduce their appearance by using products that help to exfoliate dead skin and remove built up dirt/oil. Be weary of products which claim to give you a pore-less finish!” —LAURA 

9. Book Recommendations…. 

“I have so many book recommendations! One of my guilty pleasures is spending a few hours in Chapters Indigo by myself. I always find myself leaving the store with 1-2 new books to add to my never-ending roster…” —CONNIE

Here are a few of my recommended reads:

BUSINESS

  • The Hard Thing About Hard Things, by Ben Horowitz

  • Shoe Dog, by Phil Knight

  • Start With Why, Simon Sinek

  • Zero to One, Blake Masters

  • Girl Code, Cara Leyba

PERSONAL GROWTH

  • Mastery, Robert Greene

  • 48 Laws of Power, Robert Greene

  • The Power of Habit, Charles Duhigg

  • How to Win Friends and Influence People, Dale Carnegie

  • You Are a Badass, Jen Sincero

  • Predictably Irrational, Dan Ariely

SO WHAT MAKES NIU BODY SPECIAL?

“All of NIU BODY's products are vegan, certified cruelty-free, 100% natural and made with love in Toronto, Canada. We source the finest ingredients from around the globe, formulating only with the purest and most effective plant based ingredients. We do our part to keep our environment beautiful by using recyclable packaging and focusing on sustainable ingredient sourcing. We firmly believe skin care should not be one-size-fits-all, and use unique botanical blends with catered benefits for every babe's different skin type or concern in mind. 

We’re also not afraid to have a little fun, as we believe your daily skincare routine should be exciting! We were tired of natural products which were overly stuffy, so our products bring colour and a new perspective! From our quirky packaging to our distinctive products, we truly hope NIU BODY adds the extra “oomph” you’ve been searching for.”
—CONNIE + LAURA, FOUNDERS


WHAT'S IN THEIR PRODUCTS:

  • 100% botanical ingredients

  • Pure, high quality essential oils

  • Entirely recyclable packaging 

WHAT’S NOT IN THEIR PRODUCTS:

  • Phthalates

  • Parabens

  • Sulfates

  • Artificial colours/flavours

  • Added preservatives

  • Fillers

  • Animal by-products

Thank you guys for reading! I hope you enjoyed learning about these 2 incredible women as much as I did. I cannot wait to try more of their products and watch them continue to grow and expand their impact and collections!

As always, if you’re interested in making the switch to a clean, nontoxic beauty and skincare routine, just send me an email here!

Till next time beauties, keep glowing and learn to love the skin you’re in!




xx,

kelley





PRODUCT REVIEW: GLOW LUMINIZING FACIAL SERUM by NIU BOD

PRODUCT REVIEW: GLOW LUMINIZING FACIAL SERUM by NIU BODY

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When it comes to skincare, compromising the integrity, quality and safety of the ingredients is never an option for me. The first thing I explain to my skincare and makeup clients is that our skin is our body’s largest organ; absorbing everything we apply to it… so to me, it seems counterproductive to use “skinCARE” products with harmful ingredients that in actuality, aren’t taking care of our skin at all. This is why I review products from companies like NIU BODY who understand that true beauty comes from within, in every sense of the phrase.

From a longtime facial serum and oil lover / advocate, I’m truly impressed with NIU BODY’s GLOW Luminizing Facial Serum and how rich yet lightweight and intensely hydrating it feels. My skin immediately looks brighter, more even toned, and perfectly moisturized…

Our pores naturally produce a unique sebaceous oil to protect and repair… so it’s important to understand and appreciate our body’s capabilities by using clean skincare that supports the natural healthy state of our complexions. Even though I have a very dry, sensitive, complexion naturally, not all oils and serum type products are created equally. When you’re not using a clean, quality oil or serum, your skin troubles can either worsen or take on reverse effects. For example, petroleum or mineral based formulas can suffocate and clog pores, stimulating your pores to over-produce the naturally occurring sebaceous oils, which further contributes to breakouts, blemishes, blackheads, etc.

NIU BODY formulates their GLOW Luminizing Serum with a thoughtful blend of organic jojoba oil, organic camellia oil, and organic bergamot essential oil. This pore-minimizing, antioxidant-packed combination delivers noticeable results beginning from the first application. A little bit goes a long way, so be mindful to only use between 2-5 drops per application.

Another thing I love about the GLOW Serum, is how beautifully is mixes with creme or liquid foundation and concealer…

— although, I’m fairly confident once you try it, you’re going to feel radiant and glowing enough you’ll want to skip the makeup and show off that no filter needed, beautifully-bare face!

NIU BODY’s full collection of Facial Serums currently includes 3 versatile blends, providing organic, quality skincare to a multitude of different skin types and complexion needs….

  1. GLOW Luminizing Facial Serum formulated with organic jojoba oil + organic camellia oil + organic bergamot essential oil….

  2. HYDRATE Moisturizing Serum formulated with organic pumpkin seed oil + organic sweet almond oil + organic lavender essential oil….

  3. BOOST Regenerating Serum formulated with organic rosehip oil + organic grapeseed oil + organic geranium essential oil….

All of NIU BODY’s products are formulated with safe non-toxic ingredients that are always free from parabens, sulfates, artificial preservatives, synthetic fragrances, animal by-products and testing. I absolutely, 100% would recommend NIU BODY to any of my clients!

Thanks for reading! As always, if you’re interested in making the switch to a clean, nontoxic beauty and skincare routine, just send me an email here!

Till next time beauties, keep glowing and learn to love the skin you’re in!

xx,

kelley