Navigating Black Friday and Holiday Sales with Intention: A Guide to Clean & Conscious Shopping
As the holiday season arrives, so does one of the loudest shopping periods of the year. Black Friday and its ever-expanding orbit can make it feel like you need to buy everything right now.
But here’s the truth: the best deal is the one on something you actually need, will use consistently, and would have purchased anyway.
This year, consider approaching holiday sales with a more grounded, consumer-conscious mindset. Instead of impulse shopping, use promotions to stock up on items that genuinely support your lifestyle, your home, and your health. If you do want to treat yourself or a loved one with a more personalized or luxurious gift, consider supporting a small or local business who will truly appreciate your purchase.
Below are a few categories where smart, intentional purchasing can truly pay off—without the clutter, guilt, or wallet fatigue. You’ll find everyday items I use, trust, and whole-heartedly recommend. I’ve rounded up the best deals for a healthy and happy 2026, broken down into 4 categories: Kitchen & Pantry, Supplements, Selfcare, and Home Essentials. Enjoy!
Kitchen & Pantry
If you regularly cook at home, replenishing high-quality kitchen basics during sales can save money all year long—and support healthier eating. These are items you’ll absolutely use, and buying them discounted can meaningfully reduce kitchen costs over time.
DAILY STAPLES: WATER FILTERS, RAW HONEY, SALT, HEALTHY FATS & OILS, MATCHA, COFFEE, bulk herbs, BULK GRAINS & NUTS, ETC.
Countertop Water Filtration System — Something that has saved me a ton of time and money over the last year has been switching over to the countertop water filtration system from Rorra. Most cities in the U.S. struggle to provide safe and clean municipal tap water that isn’t contaminated with things like lead, pharmaceuticals, forever chemicals, microplastics, and the list goes on and on. My husband and I used to fill up several 3-gallon glass vessels of filtered water from the grocery store each week, only to later learn how little those filters actually removed. I absolutely love our Rorra Countertop System because it filters out heavy metals, microplastics, forever chemicals, and even pharmaceuticals. Now through 12/3 enjoy up to 40% sitewide — their biggest sale yet! Ps. Rorra is the #1 filter recommended by Dr. Andrew Huberman
Organic Raw Honey — The Lineage Provisions Organic Raw Honey is my favorite hands down. I love that it comes in packs of 2, 3, or 6. We mostly use honey in our house for sweetening our tea and coffee, or making herbal medicines like oxymel. Lineage’s honey is 100% organic, raw and unfiltered. It’s the ultimate natural superfood for gut health, inflammation, and immune support. Hand-harvested from hives in the remote wilderness, far from any human activity. Clean ingredients you can trust. Tested undetectable of glyphosate and 390+ other common contaminants. Right now, Lineage is offering 20% off sitewide + free shipping on all orders over $149 — or 25% off + free shipping for all orders over $299! If you miss the promo, you can always use code KELLEY to save on all Lineage orders in the future.
Microplastic Free Salt — Over 90% of sea salt is contaminated with microplastics. I switched to Vera Salt recently, and absolutely love it. Their line includes a Fleur de Sel (my personal favorite), a Fine Salt, a Flake Salt, and Salt Crystals for grinders. For a limited time, enjoy 25% off sitewide! If you miss the promo window, you can use code KELLEY for 15% off anytime.
Organic Extra Virgin Olive Oil — My absolute favorite olive oil is from Oliva Dorado. Pure, 100% organic olive oil harvested from small olive groves in northern Spain. The taste is exceptional, and I love that it comes in both large bottles and minis. I love the mini bottles for traveling or when I have to pack a lunch for work. Oliva Dorado is currently offering 30% off all new subscriptions, then 15% off for life, or 20% off all one-time purchases with code BLACKFRIDAY. Save up to 42% on bundles, plus get 3 free mini bottles ($45 value), on all orders over $168! This olive oil also makes a wonderful gift for any of your foodie friends who love high quality kitchen staples.
Grass-Fed Tallow — I love the Regenerative Tallow from Lineage Provisions. The most delicious animal-based cooking fat on the planet rich in CLA, fat soluble vitamins, and stearic acid. Slowly rendered in small batches that leads to a rich, smooth, spoonable tallow. Nose-to-tail sourced fat from fully regenerative grass-finished cattle. Clean supply chain you trust. Glyphosate free and tested undetectable in 390+ other common contaminants. Perfect for both cooking and skincare (check out my Brightening Tallow Moisturizer Recipe using Lineage’s Grass-Fed Tallow.
Organic Virgin Coconut Oil — Dr. Bronner’s Whole Kernel Regenerative Coconut has been my favorite for over 15+ years nows. Perfect for cooking, baking, oral care, and skincare alike. For a limited time, use code FALLBAKE to save 15% off their coconut oil.
Matcha — LAKA Matcha is truly the best tasting matcha powder I’ve ever had. I try not to drink matcha too often in the colder seasons due to its cooling nature, but when stored in the fridge, it extends the shelf life tremendously. So whether you’re a daily or a seasonal matcha drinker, now’s a great time to take advantage of LAKA’s sitewide 25% off sale! If you miss the promo window, you can always use my code LAKAKELLEY for all future orders.
Whole Bean Organic Coffee — I’m not a daily coffee drinker anymore, but when I am craving a cup, I always reach for the Lineage Provisions Rewind Roast Coffee. Regeneratively grown on small farms under shade trees—conditions that prevent mold and improve bean quality. Rich in antioxidants, supports brain and metabolic health, and boosts energy. Medium roast with bold flavor—notes of brown sugar, chocolate, walnut, and citrus. Always third-party tested for mold, mycotoxins, glyphosate & metals. Most brands don’t test, but coffee is one of the most mold-prone crops.
Bulk Herbs — I always try and buy my bulk herbs around this time. Anima Mundi is currently offering up to 33% off sitewide. I source my organic, heirloom cacao from them, as well as most of my loose leaf bulk herbs. They also have a lovely selection of tinctures, elixirs, and skincare as well. Mountain Rose Herbs, and Sun Potion are also some of my go-to companies to support when it comes to buying herbal medicine.
Bulk Seeds, Nuts, Grains — I love nuts.com for all my bulk organic kitchen staples such as chia seeds, flax seeds, pepitas, quinoa, walnuts, hazelnuts, buckwheat, and so much more. They offer an organic version of most items, and have incredibly fast shipping at no extra cost. They’re currently running a special that allows you to get every 3rd item 50% off, when you buy any 2 items. You can also use my link to save $20 off your first order!
ON-THE-GO SNACKS: Seaweed soup, GRASS-FED MEAT SNACKS, PROTEIN BARS
OMA Seaweed Soup — I am obsessed with these all natural seaweed soup cubes from OMA. They’re portable, ready in 2 mins, and so delicious. I love to add jammy eggs and steamed veggies to mine. Right now, OMA is offering 20% off site wide. If you miss the promo, you can use code KELLEY to save 15% off your order.
Grass-Fed, Air-Dried Steak: 100% grass-fed beef, sourced from regenerative farms using sustainable practices. Tender, delicious grass-fed steak strips, air-dried 5-7 days using ancient methods, 64G protein per bag (4 servings each bag), 0g sugar + 0 carbs. Available in 3 flavors: Original, Spicy Southwest, and Garlic & Onion. My personal faves are the Original and Spicy Southwest. Perfect for busy days. hikes, roadtrips, airports, and everywhere in between. Lineage is offering 20% off sitewide + free shipping on all orders over $149 — or 25% off + free shipping for all orders over $299! If you miss the promo, you can always use code KELLEY to save on all Lineage orders in the future.
Grass-Fed, Air Dried Meat Sticks: The cleanest, best-tasting, protein-packed meat stick I’ve ever tried. 100% grass-fed and finished beef, air-dried for rich flavor and a clean, satisfying snap. 64g of complete protein per pack, delivering essential amino acids plus natural iron, zinc, and B vitamins for lasting energy. Regeneratively raised on farms committed to soil health, animal welfare, and ecosystem restoration. Just three ingredients: beef, salt, and vinegar. No preservatives, seed oils, sugar, or additives. Available in a 3 flavors: Original, Spicy Southwest, and Garlic & Onion — Lineage also offers a Variety Pack that includes one of each.
Clean Protein Bars: I love the Perfect Amino Protein Bars! Made from 100% whole food ingredients. Available in 3 flavors: Blondie, Brownie, and Mocha Chip — or in a Variety Pack. A convenient, quick, easy, delicious, and nutritious snack that provides clean-burning energy and a boost of nutrients your body needs to be at peak performance. Enjoy 20% off sitewide during BodyHealth’s Black Friday sale.
Supplements
Supplement sales can be tempting, but your budget will thank you for sticking with what’s already part of your routine. Consider stocking up—only if: You take it consistently and you know it’s effective for you. Think: multivitamins, probiotics, magnesium, vitamin D, protein powders. These items are often expensive at full price, so hitting a reputable sale is a win. Below are a few of my favorite supplements and brands to check out….
fitness staples: protein powder, creatine, aminoS, CELLULAR hydration
Clean Protein Powder: For the last year or so, I’ve been super into the Animal Based Complete Protein Powder from Lineage Provisions. If you do a little digging, it won’t take long to discover that most protein powders are contaminated with heavy metals like lead. I trust Lineage because they prioritize third-party testing along with using the highest quality ingredients. I love the Original flavor version, but it also comes in a Chocolate as well. I love that it includes 20g grass-fed beef protein isolate per serving, plus organs, colostrum and fruit. Simple ingredients, optimized for easy digestion and no bloat. The most complete way to adhere to a clean, protein-rich, nutrient-dense animal-based diet. Clean ingredients you can trust. No fillers, gums or artificial. flavors.
Creatine Monohydrate: I’ve tried a lot of different creatine brands, and Lineage is my favorite (big surprise haha). It’s potent, pure, and mixes well into water, smoothies, coffee, broth, etc. If you’re new to creatine, check out my blog post that dives into the benefits and functionality of this supplement.
Perfect Amino®: Available in a tablet form, as well as a powder. Perfect Amino® is composed of pure essential amino acids, the building blocks of protein, in a form and ratio that is up to 99% utilized, but without the caloric impact and without breaking a fast. It is further enhanced with Nucleic Acid building blocks, the foundations of DNA and RNA, helping to direct the process of protein synthesis at the genetic level and support optimal performance. And it’s absorbed in approximately 23-30 minutes. I start most mornings with 5-10g of the Perfect Amino tablets, and also follow up with an additional 5g after my workouts. It helps me to hit my protein goals, without the excess calories, so I can build lean muscle and maintain my endurance and strength.
Quinton Hypertonic for Cellular Hydration: My favorite way to boost my hydration. Quinton Hypertonic is 100% seawater, offering the minerals needed to help cell renewal and contribute to normal muscle and digestive functions. Typically used by individuals looking for an immediate revitalizing effect that can support exertion from major physical or mental tasks. Also beneficial for general well-being, year round. Available at Boketto Wellness, and currently 15% off now through 11/30.
DAILY STAPLES: PRENATALS, MULTIS, MAGNESIUM, SLEEP SUPPORT
Prenatals: I’ve been doing a ton of research on reputable prenatal brands over the last year since my husband and I are planning to start our family in 2026…. I’ve tried more than I care to admit, and most of them were hard for me to stomach, or had an excess of things I personally didn’t need (like Iron). I encourage you guys to all do your own research and consult with your physician to find the best prenatal for you, but if you’d like to check out Seeking Health, I’ve highly recommend their Optimal Prenatal, as well as their Prenatal Essentials, which is a more simplified version of the Optimal. They offer both methylated and non-methylated versions. I personally need the methylated version. I don’t need extra Iron, so I appreciate that theirs is formulated without it. They do offer a separate Iron tablet for anyone who needs that. Right now, Seeking Health is offering 25% off sitewide.
Multi-Vitamin: Since I'm currently taking a prenatal, I’m not taking a multi-vitamin, but Seeking Health has a wonderful selection for both men and women.
Magnesium Glycinate + Magnesium L-Threonate: Supplementing with Magnesium Glycinate, and Magnesium L-Threonate has been a game changer for me. Magnesium is crucial for our cognitive health, as well as our physiological health. Seeking Health makes a great Magnesium Glycinate, while Momentous makes my favorite Magnesium L-Threonate.
Sleep Support: I really love the Sleep packs from Momentous. I try and avoid melatonin when it comes to sleep supplements, so this formula is perfect for me. It contains: Magnesium L-Threonate, Apigenin, and L-Theanine to calm the brain and reduce nighttime wakeups. Non habit forming + safe for daily use. I also love that it comes in individually wrapped sachets — perfect for traveling! Use code KELLEY to save on all future Momentous orders.
Selfcare
Buy items you go through regularly—not trendy things you’ll try once and forget. Think daily skincare, haircare, oral care, etc. Avoid the “aspirational purchase” trap—if you wouldn’t buy it at full price, ask yourself why. I make a lot of my skincare products seasonally at home, because it’s been such a challenge for me over the years to find truly clean and simple skincare I like. Below are some brands I use and trust….
DAILY STAPLES: CLEAN SKINCARE, SELFCARE TOOLS, NONTOXIC ORAL CARE
Truly Clean, Nontoxic Skincare: I love and trust Primally Pure’s line of personal care products. They have everything from serums and balms, to body butters and scrubs, to lip oil, and everything in between. I absolutely love their lip oil, body butter, baby balm, and unscented deodorant. Right now, enjoy 20% off sitewide, or you can use code FREQUENCY to save on all future orders.
Dry Brushes, Wash Clothes, Cozy Socks: I love the selection of selfceare items available at Boketto Wellness. Now through 11/30, save 15% on all orders sitewide and in-store at Boketto — or, spend $250 and receive 20% off or spend $500 for 30% off.
Natural + Non-Toxic Toothbrushes: I absolutely love these bamboo and natural bristle toothbrushes. I prefer a harder brush, so I use the Boar Bristle Toothbrush, while my husband who likes a softer brush, uses the Horse Hair Toothbrush. They also have a great, high quality copper tongue scrapper. Enjoy 25% off sitewide for Black Friday, or use code KELLEY for 15% off anytime.
Prebiotic Toothpaste: Most toothpastes either contain harmful chemicals that destroy our mouth’s delicate microbiome, or many natural ones lack the necessary ingredients to truly protect your smile. I originally discovered Revitin Prebiotic Toothpaste through my Biological Dentist, and was so happy to discover you can purchase it directly from the brand itself vs. having to get it through my dentist’s office. Revitin supports strong white teeth, healthy gums, and fresher breath. Developed by Dr. Gerry Curatola, an internationally acclaimed biologic dentist, best-selling author, pioneering researcher, and humanitarian with more than 40 years in clinical practice. love both the mint and the citrus flavors. It’s fluoride-free, SLS free (Sodium Lauryl Sulfate), and Triclosan-free. Check out their ingredient list here. Revitin is currently offering 20% off sitewide with code BF2025.
Organic Underwear: Underwear is something most of us wear every single day. Many recent studies are shedding light on the importance of wearing 100% cotton clothing, especially when it comes to things like underwear. I replaced all my undies last year with Quince’s Organic Cotton ones. So incredibly comfy and now 15% off for a limited time only.
Home Essentials
Make a list of your most important home essentials that help you to unwind and feel at ease in your space. Or, if you’ve had your eye on something like a new set of bedsheets, an upgraded shower filter, or some artisan ceramics, now is a great time to invest in your space while saving some extra cash.
My FAVORITES: BEESWAX CANDLES, SMOKELESS INCENSE, FILTERED SHOWERHEAD, LINEN SHEETS, LEAD-FREE CERAMIcs
Beeswax Candles: The only candle I’ll burn in my home! Beeswax candles are superior in my opinion because of the gorgeous amber glow they give off, as well as their ability to simultaneously clean the air while burning. I love to use these to wind down in the evenings. Find my favorite beeswax candles by Folk & Lore on sale now at Boketto Wellness, no code necessary.
Smokeless Incense: I love these organic smokeless incense from BODHA. They produce a very minimal amount of smoke, making them ideal for anyone with allergies or respiratory sensitivities. Also currently on sale at Boketto Wellness now through 11/30.
Filtered Showerhead: I’ve wasted a lot of money on cheaper shower filters so I am really happy we decided to finally upgrade to a Rorra Shower Filter. We trust Rorra with our drinking water, so it only made sense to also swap our shower filter to match. Enjoy 40% off now through 12/3.
European Linen Sheets: I invested in a set of these linen sheets from Quince over the summer, and we are OBSESSED. They get softer and softer with every wash. I thought they may be too cool for the wintertime, but they’re honestly very warm and cozy with our heavy duvet over. Currently 15% off!
Lead-Free Ceramics: I don’t know about you, but our home is centered around our kitchen. I have several sets of plates, bowls, and glassware from East Fork Pottery, and I cannot recommend them enough. They make each meal feel so special and intentional, no matter how casual. Incredible quality, and wonderful customer service. Enjoy 20% off sitewide all week long.
Before You Shop: A Quick Intention-Setting Checklist
To keep yourself grounded, try asking:
✔ Do I already need or regularly buy this?
If yes, a sale makes perfect sense.
✔ Will this replace something worn out—or add more clutter?
✔ Would I buy this at full price?
If not, it’s probably impulse-driven.
✔ Am I buying this for my future self… or because it’s 40% off?
✔ Do I have a place to store it?
This kind of mindful pause can be the difference between a smart purchase and a regretful one.
The Bottom Line: Use Sales to Support Your Life, Not Distract From It
Black Friday and holiday sales can absolutely be a great time to save money—but only when you use them intentionally. Let discounts help you stock your home with things that support your health, your routines, your environment, and your peace of mind.
Skip the pressure to buy what’s flashy or trendy. Focus on what’s practical, high-quality, and useful.
The goal isn’t to shop less—it’s to shop smarter and support the version of you you’re building, not the one marketers are selling to. I hope you enjoyed reading this as much as I enjoyed composing it!
xo,
Kelley